We help Seed to Series A startups define & distribute narratives that drive revenue, partnerships, and growth.
B2B, SaaS, DTC, Agencies, Deep tech, and more.
Steve Jobs once said that “the most powerful person in the world is the storyteller, the one who sets the vision, values, and agenda of the generation that’s to come.”
We believe the same, and it’s why we exist:
To help you define and distribute your narrative to the right person, in the right way, at the right time.
Because in the end, the best story wins.
But without the hassle of finding, hiring, and onboarding another full-time employee.
We approach your narrative like a product: start from first principles, then work backwards.
We’ll help you:
Tell a story that gets people to move—to believe that having your product or service isn’t an option.
Get talent to understand why they should bet on you—not someone else.
Build a brand narrative that attracts partner deals and PR opportunities from people you want to work with.
Craft a narrative around your product that gets the right investors to bet on you & your vision.
Based on the competitive landscape, we’ll help you identify the best narrative white-space to own and position your brand in a way that resonates.
Working backwards from your most important business metrics & KPIs, we'll align on a narrative strategy—both in terms of content and channels.
We’ll distribute your story on the channels most likely to capture your target market—and drive growth.
We'll figure out—from the data—what's working, what's not, and where to triple-down.
Transform your story into a magnet that attracts customers, investors, talent, and partnerships.
No formulas, no plug-and-play.
We’ll build you a content engine that supercharges your GTM strategy—all on autopilot. And we handle everything: strategy, writing, editing, reporting.
Based on your goals and target audience, we’ll deliver:
Tired: one-size-fits-all formulas that every “ghostwriter” shills on X.
Wired: operating from a set of narrative principles, distilled into a process that costs you only ~1 hour each week.
We can’t promise that you’ll grow your account by 10x, or that you’ll instantly go viral.
But we can promise that we’ll help you find—and refine—your real story.
Then we’ll help you craft and express it in exactly the right way, to the right audience. And that’s how you win, long-term.
We get it — sometimes you just need help with that one-off project.
We can do that too: a special interview blog series, press release(s), or even user discovery work.
Just drop a line and let us know how we can help :)
Strategy and Business Lead
“Matthew was a huge asset in turning content strategy into tactics that led to thousands in deposits. His work was instrumental at every stage of our funnel.”
Partner and Investor
“Matthew’s writing is brilliant, affordable, and concise. He’ll add value to your project in any way he’s involved.”
Founder
“Matthew’s copywriting skills are top notch. He quickly understands his client’s needs and delivers a great product with a fast turn-around.”
Brand Manager
“We know we can count on Matthew to consistently produce quality copy. We absolutely recommend working with him!"
It means you don't lift a finger (aside from sharing your expertise with us). We take the entire process of planning, organizing, and producing content off your plate. All so you can focus on what you want to do anyway: growing your business.
It's never too early to start telling your story online. That said: we're not in the business of selling you something you don't need. We typically work with Seed-Series A stage clients. If you're ready to "start pouring gasoline" on your content production, we can help.
Always. There's certain content principles that never change — but each business is unique. Which is why our first step is always analysis. We'll deep dive into your product, market, and GTM strategy. Then we'll help you understand the highest-leverage content play.
It depends on what you need. Some clients need to triple-down on case studies. Others need to own space on Twitter. Still others need playbooks that they can pass to their investors (who then refer them deals). On average, most clients pay anywhere from 5-7k/month, but we approach each deal individually, based on your budget and your needs.
Because finding the right people to hire is incredibly hard. Plus it's often a logistical nightmare. We'll help stand your content engine up, get the trains rolling on-time, and then leave it to you to decide whether you need a FT hire.
